Sunday, January 18, 2009

Marketing: Silver

Silver is a type of metal that is often used to make various types of jewelry. It is very fashionable and you will find it used for charms, rings, necklaces, and earrings. Many people prefer the color of silver to gold and they love the fact that it is less expensive. Yet silver doesn’t have the same resell value as gold either.

Silver is considered to be one of the four precious metals out there and it is a continually made to keep up with the demand for it. You may be surprised to discover that silver is harder than gold. Of all the precious metals it reflects light the best. This is why silver jewelry seems to have a luster that never goes away.

Silver is found in high quantities in many areas around the world including Peru, China, Mexico, and Australia. It has to be mined away from the rocks and it found below the surface. The process for extracting silver ore is much easier and less expensive than for gold. This further leads to why gold costs so much more than silver.

In addition to jewelry, silver is used to make many other products we use on a regular basis. The utensils we used to eat with are often made from silver. Many coins including quarters, dimes, and nickels are made from silver as well. A liquid form of silver is also used to make different types of medications.

The majority of silver though is used for making jewelry. Since it is a very hard metal it will hold the shape easily. It is also very durable and will last for a long time. Some individuals have an allergy to silver jewelry though. If your skin becomes itchy in the area or you see a greenish tint then you should stop wearing it.

In recent years there has been a high increase in people switching from gold wedding rings to silver. They are less expensive and they don’t seem to get damaged as easily. They also hold their shine for years longer than gold and they look great with beautiful diamonds in them. Take a look at your local jewelry store to find out what all of the attraction is about.

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